A personal finance coach or life coach exists to help you figure out how to perform at your best in the area of focus. Typically, a coach’s most valuable aid comes in the form of motivation. That coach is going to help motivate you to make financial changes in your life. They’re going to use persuasion to get you to spend less and do smarter things with your money. Really, it’s not that different than a personal trainer motivating you to go that extra mile and push through the pain for the reward of having a healthier body. A personal finance coach is going to encourage you to make seemingly hard personal choices to build a strong financial foundation.