Within the hospitality industry, Welcome Chinese is the only issuer of the official Certification tailored on the characteristics of Chinese outbound tourism. It aims to meet the needs and the new trends of the Chinese tourists. The core business of Welcome Chinese is the Certification. It is issued by the China Tourism Academy (CTA) – Institute part of the China National Tourism Administration (CNTA) – and identified as the best way to guarantee the adequacy of services offered to Chinese travelers when abroad. The Welcome Chinese Certification targets hospitality businesses like hotels, airports, rail companies, museums, shopping malls, entertainment and archaeological parks, cruise lines and others.