LifeCORE Fitness is a leading fitness equipment designer and manufacturer located in Carlsbad, California comprised of the brands LifeCORE, Diamondback, and Assault Fitness Products. Each specialty brand serves a different sector of the fitness industry; LifeCORE and Diamondback offer outstanding selections of ellipticals, upright and recumbent bikes, and rowing machines while Assault Fitness Products specializes in air bikes. Our state-of-the-art equipment is available for purchase at a variety of outlets including dealerships and authorized online distributors. Our company settles for nothing less than the highest quality equipment that is effective, easy to use, and an excellent value. We also recognize just how important the next step, customer service, is. Our outstanding service department has built an unprecedented rapport with our customers by making each one our highest priority. Each LifeCORE Fitness product was crafted with insight from our development team’s extensive experience interacting with fitness enthusiasts and professionals in the industry. We understand the needs and wants of our customers, and each of our products is an illustration of that.