What we do: Internet Marketing Specialists [Simply stated]... How we do it: [Not so simple:] Webmasters with Advanced understanding of SEO best practices, search engine algorithms and ranking strategies. Advanced understanding of "alternative" search channels Currently Develop SEO strategies and oversee their execution to ensure that traffic and ROI goals are met and exceeded. I Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search results. Generate top‐tier recommendations for optimizing site architecture, optimizing URL structures and patterns for maximized indexing and keyword relevancy. Our team translates marketing goals into a responsible and successful organic strategy based on my knowledge of the search engine algorithms. Work with developers, graphics designers and external partners to develop and implement customized and targeted SEO and landing page strategies to maximize profit in conjunction with Natural Search campaigns. Set up a process to continuously educate teams on SEO best practices and emerging optimization techniques.