FROM SELFIE TO PLAYFIE Selfie in Motion AB started in January 2017 and develops "Playfie", an innovative digital service for personal branding. The uniqueness of Playfie is the technical platform that packages videos, texts and photos into a top notch designed personal trailer, combined with a user friendly design that allows anyone to succeed, without prerequisites. Just download the app. Playfie will be available on AppStore and Google Play spring 2018, starting in Sweden, USA and UK followed by Germany and several other countries in Europe. A Beta is planned to be released in February 2018. HOW WE THINK Today people present and sell just about everything using video technology - Everything but ourselves - and this whilst the personal brand is the sharpest competitive edge of the 21:st century. We think this is strange and This is why we have developed the Playfie – a new tool using cutting edge technologies to create your Personal Video Trailer that makes lasting impressions. – It’s so simple that one CAN do it. – It’s so vital that one NEEDS to do it. – It’s so joyful that one WANTS to do it. The need for a simple way to present ourselves using a Personal Video Trailer spreads over a variety of areas and spans from strictly professional to the easygoing and entertaining. We find Playfie to be most useful when life changes like find a new job or a spouse, but should also be useful for something as simple as an electronic Thank You-card or a video dinner invite. The concept of Playfie appeals to (on top of battery and wifi) the basic human needs – To be seen, To be confirmed and To subsist in a context. We hope you agree with us and join the Playfie movement!