FlameFy is a cloud solution , which builds and executes omni-channel content strategies driven in real-time by data. At a crossroad of different technologies the solution is based on a DMP First & third party dynamic structure. It allows to listen and analyse the "weak signals" on digital channels such as social networks, mobile applications, web sites, the offline, physical shops, open data sources, connected objects, etc. The data collected and analysed feed a rules engine that customizes the storytelling of the campaign for each user. The whole allowing creating and optimizing the user experience when he’s exposed to the brand predict behaviour and quality of the audience and produced a very strong commitment rate over the long term. -- INSIGHTFUL AUDIENCE ACTIVATION