Committed to your Passion. For the love of the outdoors, our American Baitworks Co. family of companies and the people behind our brands, are devoted to ensuring every angling experience is a memorable one. American Baitworks Co. is committed to designing, creating and manufacturing high quality products that will help our partners and customers achieve success on and off the water. We are dedicated to educating anglers and improving their skills by building innovative products driven by our passion and integrity. American Baitworks Co. - Control Your Destiny