Noon Turf Care was founded nearly 10 years ago by brothers Christopher and Matthew Noon. Chris, a graduate of Seton Hall University and has a background in business in marketing with a Big Five advertising firm. Matt, a graduate of Boston College started his first service business while in college and has over 15 years in Green Industry businesses. Seeing a need not being met in the lawn care industry Chris and Matt saw an opportunity to fill the needs of clients not currently being met at the time. Many of the big national lawn fertilizing companies were not focusing on premium service for their customers in regards to service. Thus, they identified a unique opportunity in the lawn care industry by providing the customer with premium and personalized service. They also have created many different innovations utilizing technology making the delivery and service of products to their customers more efficient, accurate and professional. In 2008 Noon Turf Care was awarded the most innovative lawn care company in the country by Lawn and Landscape Magazine.