Urban Parametrics is a company that bridges the gap between architecture, urbanism, placemaking with commercial realities, through digital intelligence. We create strategies and tools that harness the power of big-data and parametric design into one complete and integrated service. Our aim is to use these tools to create platforms that help our customers understand and optimise their assets during their development cycle/process. We are a group of architects urbanists and digital Data specialists who develop solutions for urban development problems and spatial infrastructure to help shape our cities. We are based in different locations around the world, and we are supported by a growing list of expert collaborators from different backgrounds and disciplines. We have a strategic link with JTP architects and masterplanners in London.