CCC started as an exporter to the Middle East of materials and tools for stamped concrete, a relatively new concept to the region. In 1992 its first manufacturing facility was established in Amman, Jordan to serve the growing demand for its products and services, becoming the first manufacturer of decorative concrete products in the region. In the proceeding decade, CCC drastically expanded its product line beyond stamped concrete to include a wide range of walling and flooring decorative concrete applications, ranging from high-performance finish stuccos to in-situ terrazzo. CCC has also diversified its product line to include construction chemicals, such as waterproofing coatings, concrete repair materials, and protective coatings. In addition, a separate decorative concrete company, Al-Amer Engineering, was established to better serve the growing customer base through a highly skilled and carefully trained team of technicians and decorative concrete artisans. Sensing the impending construction and development boom in the Gulf, in 2003 CCC established a second manufacturing facility in Sharjah, United Arab Emirates, next to the epicenter of that boom: Dubai. Through these two manufacturing facilities and fully-staffed offices, CCC has been aggressively marketing and continuously expanding the market for decorative concrete throughout the Middle East, thereby becoming the leading agent in transferring the decorative concrete revolution from the United States to the Middle East. And through committed participation in major trade expositions, such as the Big 5 Show in Dubai, CCC has also introduced the concept to the markets of Africa and Asia, serving customers in diverse regions stretching from Nigeria to central Asia.