In 1998, Tapas Gupta started Confluence Communication Ltd., with a group of professionals from McCann Erickson Worldwide and with some reputed clients. After a 23 year long & illustrious career with M-E agencies in India and abroad providing leadership to M-E’s global brands like ITC, Nestle, Gillette, Coca-Cola, Reckitt & Colman and after becoming the President & CEO of a McCann Erickson agency in India, the urge to do something new and different inspired Mr. Gupta to start this venture. Some of BEI Confluence's Founder clients like DFM Group (makers of Crax brand, India’s No.1 extruded children’s snack), Insecticides India Ltd. (a leading brand in the agro-chemical industry) continue to work with the Agency for twenty-three years now, and such partnerships have been exciting & stimulating and continue to grow each day. Today BEI Confluence is a reputed large mid-sized 360 communication power-house with over 100 professionals across 3 offices providing communication services to more than 30 clients and handling over 60 brands most of which are in the FMCG & B2C domains. With Tapas Gupta (Founder & MD), Abhishek Gupta (Dy. MD) and a group of senior professionals from top 5 agencies, it provides integrated marketing communication services across all consumer touch points be it Brand Strategy, Creative Execution, Digital Marketing Expertise and Mainline/Online Media planning & buying all under the same roof. BEI Confluence has stepped into its 24th year in 2022 and is gearing up to meet the challenges of the new decade with more usage of digital media & technology to become the one of the leading 360 Communications Agencies in India.