Today’s challenges faced by art and cultural institutions, galleries, and artists, couldn’t be more demanding: While there is a general need to embrace change and digital innovation, individual creative and economic goals remain complex. Digitalisation, however, is ultimately less about technology, but about strategy: How to move a business into the digital era? How to acknowledge changing consumer needs? How to choose the right strategic options, and identify relevant innovations? In order to ensure market relevance, strategy – as link between art, business and technology – is gaining importance also in art industries. As an Art Market Strategist, I look at art and culture from a strategic perspective while bringing a creative dimension to my client’s strategy development.