Smart Energy Consumer Collaborative is a 501(c)(3) nonprofit organization with a mission to serve as a trusted source of information for industry stakeholders seeking a broad understanding of consumers’ views about grid modernization, electricity delivery and energy usage and for consumers seeking an understanding of the value and experience of a modern electrical grid. Our threefold agenda is to: • Listen to consumers via primary consumer research • Collaborate with stakeholders via hosted events and shared best practices • Educate consumers via outreach and messaging toolkits SECC’s vision is that most consumers have a broad understanding about the benefits of a modern grid and engaged consumers are informed and have a positive experience with energy technology.