Innovation starts with Why! The "Law of Diffusion of Innovation" is the core philosophy of why and how Omikron engages our clients and is one that allows us to provide superior products and services in all areas of our practice." Unlike the traditional rules that define how many companies engage their clients this "law" rewrites the book on changing the engagement model from one that has a mindset of "What" then "How" to one of "Why" to "How" then "What". We do not search for What to offer our clients but instead we seek out disruptive ideas that address voids in the marketplace. We do this so that we may identify solutions that offer significant benefits for our clients by staying ahead of the curve for changes in technology and how business can utilize this information to leap ahead of their competition.