Founded in 2016 by Christian de Boer (Jaya House Hotels) and Dean McLachlan (JustRide Motorbike Adventures), Refill Not Landfill is a global campaign to reduce single-use plastic drinking bottles and other single-use plastic waste. Refill Not Landfill aims to reduce the millions of plastic water bottles discarded in each year by encouraging the use of reusable drinking bottles, replacing millions of single-use plastic water bottles, and offering free water refill stations at participating businesses and partners around the world. The informal consortium hopes to revolutionise the way that tourists (and locals) consume water in a world where few plastic containers are actually recycled, with most ending up in mountainous landfills or piling up beside roads, choking waterways, killing our oceans, and littering cities, towns and fields with plastic waste. Refill Not Landfill was started with the concept “a tourism-created problem needs a tourism-driven Solution”, backed with the alarming numbers of single-use plastic water bottles consumed by tourists in Cambodia every year. From this, a small grassroots initiative, inspired by the leaders of the Siem Reap’s tourism industry began. From humble beginnings in the southeast asian kingdom, the #RefillNotLandfill campaign can now be found in more than 10 countries with more than 1,200 refill stations globally.