JR East Business Development SEA Pte Ltd (SEABD) is the Singapore subsidiary of East Japan Railway Company (JR East). We are aspire to introduce JR East's lifestyle businesses and brands to the South East Asia markets. Building on to JR East's 'Ekinaka (In-Station)' concept of transforming stations into a customer-centric commercial hub, we aims to enhance consumer's lifestyle, creating cities that bring convenience and comfort into the daily lives of people.