Safe4Kids is a Western Australian (WA) organisation which specialises in child protection education. The distinctive programmes delivered by Safe4Kids are specifically designed as a preventative measure to combat child abuse by providing children with clear messages regarding inappropriate behaviour. This allows them to identify unsafe situations and seek help immediately - and to persist in seeking help until they feel safe again. This educational approach emphasises that should anyone suffer unwanted touching, it isn’t the recipient’s fault, and that they have every right to have this situation dealt with. In many circumstances, protective behaviours is introduced to children after a critical incident has occurred, and whilst these important life skills are valuable for all children at all times, the strength of protective behaviours lies in empowering the children themselves to be proactive about their own safety before a crisis develops.