Jada Gaming, now part of Symplify, is a B2B provider of AI and Machine Learning solutions to enhance content personalisation, responsible gaming, marketing, and overall efficiency for iGaming Operators. While Jada Brain, the platform of Jada Gaming, is available as a stand-alone solution, together with Symplify, it becomes an AI-powered Customer Data Ecosystem that allows to empower marketing teams and businesses as a whole.