The STAEDTLER Group STAEDTLER, one of the oldest industrial companies in Germany, takes advantage of the great tradition of Nuremberg pencil-makers, its decades of experience and significant headstart in the research and development of innovative products of the highest possible brand quality. STAEDTLER is the largest European manufacturer of graphite pencils, coloured pencils, erasers, mechanical pencil leads and modelling clays. Through Mars Clay, STAEDTLER supplies the modelling material for the first life-size mock-up to renowned car manufacturers of all sizes in Europe, the USA and Asia - and is the leading company in this sector. In 1997, the STAEDTLER Foundation was officially recognised and certified as a public foundation under civil law which holds all shares of the STAEDTLER Group. The STAEDTLER foundation is dedicated to promote innovative ideas by scientific research at German polytechnics and universities. This simply means that part of the profits generated by STAEDTLER is given back to society through its funding and support in research and innovation. About STAEDTLER Malaysia STAEDTLER was introduced in Malaysia in 1964. Since then, the company has grown to become a household name with strong brand presence, attracting second and third generation customers in the country, especially through its Noris and LUNA range. In 2014, STAEDTLER also received the Reader’s Digest Trusted Brand Gold Award™ in the “Pencil” category in Malaysia for 2014, a recognition conceived by the Reader’s Digest Brand Survey and aiming at recognizing brand strength measured via votes by consumers.