T1 Media, LLC, provides Strategic Media Planning and Performance-Based Buying services for clients, including global, national and regional business-to-business and business-to-consumer companies. The company, founded by Terry McGrath has been an independent media advisory firm since 2001. T1 Media’s philosophy is that media is not just about efficient CPMs or maximum impressions — it is about closely aligning the media strategy with business objectives and creative messaging. Every media touch point serves a purpose in changing business performance, and knowing how to strategically allocate media resources is the competitive advantage that T1 Media brings to all its clients. We develop programs that consistently drive stellar results because we understand how people consume information and interact with what they read, hear and watch. T1 Media’s all-executive talent is grounded in strategic business analysis. Our research uncovers a definitive path to the most effective media tactics, optimizing spending and return on your investment. Our work is sustaining. We are not one-hit wonders searching for the silver bullet. Proof? The average length of an engagement is 15 years. And 100 percent of our customers would recommend our services to a colleague.