Clarus Advisors LLC was created for the sole purpose of helping you and your business succeed. The name Clarus comes from the Latin… meaning clear, not in terms of transparent, but clear in terms of clarity and enlightenment. We chose the Apple Tree or “tree of knowledge” as our logo. It symbolizes that we as individuals are responsible for our decisions and the choices we make, but it also recognizes that with clear thinking and collaboration we are better able to attain our goals. Let us help you get clear on your goals and aspirations.