The NTF Group is a data analytics based strategic consultancy offering customised solutions for clients by leveraging insights from internal information systems, qualitative and quantitative research, and proprietary analytic techniques. We work with data rich companies looking to generate competitive advantage, whether that’s informing strategy, improving marketing outcomes, or reducing costs or risks. The focus of NTF is to help clients acquire, interpret and use data more effectively than their competitors, for maximum financial benefit. The NTF Group develops customised solutions for our clients by integrating unique business insights with internal marketing information systems, primary research, and proprietary analytic techniques. We have established an international reputation for developing predictive mathematical science models that improve the return on investment (ROI) of our clients' marketing and customer management activities. The focus of the NTF Group is on turning data into dollars by implementing programs to address complex marketing and strategy planning problems. The NTF Group is based in Sydney. The NTF Group currently works with a number of clients around the world in the healthcare, utility market, finance and banking, infrastructure, communications and fast moving consumables industries. Clients include top Australian organisations and multi-nationals such as Coca Cola Corporation, Australia Post, City of Sydney, Kellogg's, Lend Lease Corporation, Citipower, Commonwealth Bank, The Warren Centre, Zurich Financial Services, World Vision and the Government of Singapore Investment Corporation Private Limited.