IDlocate™ allows brands to protect their products from the growing billion dollar "counterfeit" trade using unique marking technology on-pack or in-market. We create and deliver transparent "origin-based source" information across your products, building consumer confidence in your brand or product. Supply-chain & brand content can bring new levels of engagement and protection for global and local brands using an agile platform such as the IDlocate™ Consumers want to know what they are buying. They now want to know where it has come from, how long it has traveled and when it was harvested. Three years ago they weren’t so interested, but now it is right at the top of their priorities and brands need to take note of this. Today’s consumers require a much higher level of information to give the same level of trust and trust precedes consumer loyalty. It’s this level of trust that then enables brands to engage with today’s consumer in today’s global market.. this is where IDlocate™ facilitates the interaction. www.idlocate.co.nz