Beauté Pakistan International is very selective and exclusive about the brands which are being represented. The company holds its brands portfolio close to its heart and does the best to represent them in Pakistan according to the global standards. This is the sole reason for which BPI’s brands get the best shelving space in stores, maxi- mum exposure for the Brands and obtain a comparative advantage in sales volume. The extensive portfolio comprises of many brands within the categories of Fashion, Lifestyle, Kitchen- ware, Baby Products, etc. Being a progressive company equipped with highly-trained professionals of the industry, BPI is always seeking for premium brands to represent in Pakistan. BPI has it’s own retail initiative called Beauté Collection and also has many retail partners which has allotted BPI their spaces for customized POS as a shop-in-shop concept.