Open Your Eyes and Ears – It’s a Different Day One thing everyone agrees is that, coming out of the global pandemic, it is definitely not business as usual. Our worlds – both at home and at work – have changed in substantial ways and there is no turning back. We invite you to join us on 11 October at the Caledonian Club in London for the eighth annual Law Firm Marketing Summit, where we will explore the many new opportunities and challenges facing the legal community. The summit will be arranged around a series of Ignite Talks, whose themes are drawn from the results of a survey of marketing executives and senior lawyers that asked how relationships have changed and priorities shifted. These Ignite talk will stimulate small group discussions of attendees to explore the issues and opportunities more deeply. The Ignite talks: Aligning with Your Organisation’s Purpose to Create Value Conquering the New Competitive Landscape Out of the Shadows: Strategies to Understand and Overcome Mental Health and Wellness Issues at Work Winning the War for Talent Technology and Data Literacy as a Competitive Advantage These talks will establish a thought-provoking framework for the summit’s entire programme, allowing it to formulate a blueprint for future success covering the gamut of the legal marketer’s responsibilities, namely: Law firm strategy Client Perspectives Content Marketing Digital marketing Crisis and reputation management Directory Submissions The practical application of legal technology Branding and positioning Measuring success The recruitment and retention of talent Effective teamworking and collaboration Our goal is for delegates to complete the day energised with new ideas and perspectives – and a competitive edge For more information about the summit or if you would like us to post some news to the community, email johnmalpas@globalcitymedia.com or david@toprankedlegal.com