Ethridge & Associates, L.L.C. is a nationally recognized research, strategic communication, training and coaching firm that is driven by public opinion and marketing research. Our approaches work because they are developed and proven by research to work. We provide communication services in the areas of sales, marketing, advertising, public relations, fundraising, employee communication, political campaign consulting, and organizational development. Ethridge exists to help our clients dramatically improve their communication effectiveness by applying state-of-the-art public opinion and marketing research to develop powerful, winning campaign strategies. Whether the client’s goals are to sell, persuade, educate, develop, activate or motivate, we lead clients to major, positive break-through increases in reaching their communication goals. Our objective is to maintain our consistent track record of dramatically boosting each client’s level of communication success. To achieve this, we employ the latest, state-of-the-art research techniques, combined with classical and contemporary communication theories, plus a quarter-century of proprietary research discoveries detailing how communication works; what doesn’t, and why.