Denim Dudes was founded by trend expert and author, Amy Leverton in Spring of 2015. Amy has been working in the denim industry since 2003; for four years as a denim and casual wear designer and the last 9 years in trend forecasting and consultancy where she has led the Denim and Youth departments for the two world’s leading trend forecasting sites; WGSN and Stylesight. After the launch of her book, Denim Dudes, she registered her company in Los Angeles, California where she currently lives and works as an industry consultant. Denim Dudes is primarily a trend forecasting company specialising in the niche world of denim but encompassing casualwear, youth trends, consumer attitudes and technology. With her strong, industry-centric following on instagram and the blog, Amy Leverton travels the globe to multiple cities and events all over the globe, interviewing industry specialists, publishing features and shooting original content from imagery to video. Her clients include Levi’s, Kingpins, Candiani and Vivienne Westwood.