Sepahan Rooyesh is a family owned company. The company is actively involved in the field of Agriculture in Iran. SR not only provides the high quality products for the farmers from the world's top suppliers but also provides them with high standard services. Being the front runners in producing agricultural goods over years through generations and holding an absolute perfect social reputation, “Bekhradi Agricultural Trading Company” organized in 1991 in order to introduce Iranian farmers to the contemporary knowledge and the professional world of agricultural industry. In 1994, Bekhradi Agricultural Trading Company started working with RijkZwaan Company. In order to gain the greater competitive advantage, Bekhradi Agricultural Trading Company started thinking of a complementary good, namely, Fertilizer from the professional and reliable suppliers such as YARA, SQM, Tradecorp, AkzoNobel. So, Bekhradi Agricultural Trading Company was also the front runner in professional plant nutrition.Sepahan Rooyesh is seeking for the quality, quality in goods and services. As a result, in the Iranian farming industry, Sepahan Rooyesh is well-known by quality. In 2009, Sepahan Rooyesh opened the firms’ packaging unit. In 2012, Sepahan Rooyesh opened a demo field and a trial station near Esfahan.