Providing perinatal bereavement care is imperative. It is not an option. PLIDA serves as leaders in perinatal and neonatal bereavement care. We do this through education, advocacy and networking for health care providers and parent advocates. We promote the highest quality of consistent evidence based care for all families. The Pregnancy Loss and Infant Death Alliance (PLIDA) has a unique purpose: to provide a formal network and a unified international presence to increase awareness and education focused on the emotional experiences and needs of bereaved families. PLIDA's goal is to be the central place for care giving professionals, parent advocates, members of the media and policy makers to share information on the professional care of families experiencing a perinatal loss. PLIDA also organizes the biennial International Perinatal Bereavement Conference (https://plida.org/2018-international-conference/). Prior to PLIDA’s official establishment in 2002, many advocacy groups and individuals were working in isolation to provide professional care for parents who had experienced a perinatal loss. Each had similar missions and often held their own conferences for members. There was recognition among the group leaders that by working together we could become a unified voice and champion for the provision of professional perinatal bereavement services. Initial organizations included Resolve Through Sharing, Share Pregnancy & Infant Loss Support, Pen Parents, the Infant Loss Center and the National Association of Perinatal Organizations, along with many others. Many of these organizations continue to be strongly involved in the leadership of PLIDA today.