Incorporated in 1994, the Russian distribution company ERGODATA began with the distribution of storage media such as floppy disks, data tapes and CD-Rs from the world leading brands Verbatim, TDK, BASF, 3M, Sony and others. Ergodata is currently one of the top Russian distributors in the digital accessories segment – blank storage media, multimedia, photo paper and computer accessories. This is a high growth market focused on home PC-users, SOHO segment, computer and console gamers. Recently, significantly more attention has been paid to the “smart home” electronic devices segment.