Rotorua Economic Development Ltd. trading as Destination Rotorua is a Council Controlled Organisation (CCO) owned by the Rotorua Lakes Council. The purpose of Rotorua Economic Development Ltd. is to contribute to Rotorua's 2030 aspirations through growth of existing and attraction of new investment, businesses, residents, visitors and students to Rotorua, in partnership with the Rotorua business and investment community. There are three functional areas of responsibility: 1. Business Development 2. Investment Attraction 3. Tourism Growth