Urban Planty represents a wide range of user-friendly solutions for urban gardening based on a natural appearance, ease to use and unique experience of life with the plant. We are focused on using herbs, vegetables and flowers in small areas such as balconies, terraces, windows and other living spaces. After first testing the market we note that Urban Planty illustrates a new trend of vertical gardens that solve problems with space, design and user skills. The concept is based on a unique jute bag design with a water reserve, the so-called 'Urban Baggie'. In addition the added value lies in a use of natural materials such as jute that keep the humidity and water reserve made of recycled plastic, which through the soil airiness and moisture retention creates optimal conditions for the growth of plants. Based on the urban gardening analysis we placed the Baggie in a user-friendly concept of vertical garden, the Urban Planty.