MOKO works closely with contract clients to observe and evaluate business and employee performance, creates detailed action plans for businesses, based on SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the company or individual; creating Marketing, Public Relations and Advertising campaigns, based on the needs of the client. MOKO also aids with the implementation of action plans within contracted business or for an individual. As an image consultant, MOKO works with public figures or company representatives by helping them improve their appearance. MOKO provides professional advice related to styles suitable for clients, presentation in public, body language in business situations, personal branding, and business etiquette.