Petology® was formed by pet personal care scientists to offer grooming products formulated around our dog’s unique biological skin and coat grooming needs. The undeniable long-lasting results leave your dogs feeling naturally beautiful on the inside and looking naturally beautiful on the outside. At Petology® our roots are in science, however our solutions come from nature. Petology® shampoos are sulfate-free and richly concentrated to clean gently and rinse rapidly. Our odor control system leaves dogs with a wonderful aroma that lasts days, not hours. Each product also contains Petology's breakthrough patented ingredient NaturShine® to promote healthy skin and beautiful coats, leaving them feeling naturally beautiful on the inside and looking naturally beautiful on the outside. Our existence is based on a commitment to assure our dogs the comfort, health and natural beauty they so deserve. We could simply say we make the safest, healthiest, most effective dog grooming products on the market today, but to us it's much more than that. Our core philosophy is that we must protect what we love!