In 1952 our Founder Eddie Smith mailed his first flyer, and National Wholesale was born. It began with hosiery. And developed a personal style of communicating with customers as if they were family. Then with the help of his wife and her keen eye for fashion, they started offering model coats and loungewear. Today, with Mr Smith's daughter Lynda at the helm we mail our catalogs 11 times a year. Supported by our growing online audience, Lynda continues the vision of bringing obtainable fashion into every woman’s home. We offer a wide assortment from casual apparel to lingerie, hosiery to loungewear, and everything in between. Our signature product line is called UltraSofts®. A supreme finely twirled knit suited for every aspect of your life. It is the epitome of what we look to provide our customers—quality comfortable fashion backed by the Eddie Smith 100% Cheerful Guarantee.