FROM REPAIRERS TO INNOVATORS: HOW THE REVOLUTIONARY ELSAMEC MOTOR FOR ROLLING SHUTTER WAS BORN It all started in a small repair shop of electric motors opened by the brothers Santarelli straight after the World War II. In the 60-s, the brothers decided to start their own production of the electric motors for compensated rolling shutters, but at the same time they continued to do the repairs as well. Only in 1972 Renato, Dino and Giovanni took the decision to concentrate their efforts in the manufacture of motors and founded the company Elsamec. In the same year a totally new motor for rolling shutters was developed, destined to change the rolling shutter’s world. The peculiarity of the new motor was the fact that the flange could split in two separate parts, unlike all the other motors of that time. The new motor designed and produced by Elsamec simplified the work of the installers and became popular worldwide. The idea was patented and made the company famous all over the world. Today, Elsamec is a modern company, with professional technological and management team, ready to face all the challenges of the future.