Almost a decade ago, Tzena Naarden with her father, Ray Rivett, and their family friend, Michael Pond, created an Australian family business that provides effective solutions for pets’ dietary needs. Prime100 has grown exponentially, and we are continuing to build a comprehensive range of functional protein diets available through our veterinary and retail partners. Our products are scientifically backed and developed alongside veterinarians, dermatologists, and nutritionists, ensuring the highest quality and efficacy. Proudly Australian-owned and made, we use only the finest ingredients and offer a 100% satisfaction guarantee.