PRAKKY PUBLIC RELATIONS Michelle Prak, aka Prakky, has more than 20 years experience in the communications field, spanning public relations, politics, corporate communications, writing, journalism, digital communications and social media. Michelle has an outstanding record as a PR advisor. Her expertise spans strategy development, media liaison, publicity launches, issues management, brand-building and more. She is also an astute and experienced media spokesperson. Michelle is President of the SA Council of the Public Relations Institute of Australia (PRIA). She was appointed one of the inaugural mentors for Women in Media in 2015, in recognition of her contribution to the digital media profession. She has a BA in Journalism and Masters in Communication Management and has lectured on PR at the University of South Australia. In 2013 she was named one of South Australia’s 50 ‘Rising Stars’ in The Advertiser.