At Fuel we start with the consumer. Then connect them to brands. Today, a key success factor is engaging customers in a challenging marketing environment. We are in a multi-channel world where consumers are in control and easily distracted. At Fuel we believe that marketing communication is not an artform. It is an investment. As an investment, it must deliver on meeting or exceeding our client's business goals. The only criteria we use to measure our success is on delivering demand for our client's products and services.