affect to act on; produce an effect or change in.. to impress the mind or move the feelings of.. Affectuate is an Amsterdam based Growth Agency. Through experience and research we managed to create a highly effective and proven method to improve your sales infrastructure and activity, creating more revenues: the PSPR method. Proposition - Software - Psychology - Respect. To put it in fancy words: creating new sales value by improving your client experience through tweaking your product Proposition, combined applied Software use, applied Psychology, and Respect for your sales team and clients. Through intelligent network management, change management and balanced common sense you maximise on your Sales Eco System.