RachelBlue, Inc. is the place that creates a way of life where the Earth and mankind coexist. The earth seen from space is said to be blue. We were able to associate this symbolic blue color with the word Rachel, which contains the meaning of motherhood. RachelBlue is the name of the will to create new colors and habits in the global environment and people's lives. There are various blue color in the world, but we imagine what RachelBlue would feel like, expressed as our service. We not only consider a sustainable global environment, but also respect the experiences and values that individual consumers seek. Accordingly, rather than simply being immersed in the logic of existing product / service providers, we want to become a company that can lead the world to positive change by pursuing value consumption appropriate for the times.