VETAIN is a growing e-commerce startup from Munich and was founded in 2019 by two friends Philipp Riedl and Luca Gruber. As passionate athletes, Philipp and Luca discovered a gap in the market for healthy, sustainable and, above all, great-tasting sports nutrition. This is how the idea behind VETAIN was born. VETAIN primarily sells protein superfood powders put together by customers themselves, and in the coming months and years it plans to expand its range with other innovative products that meet the demands of the founders and customers. The focus is on high-quality food & nutritional supplements at a fair price. VETAIN focuses on innovative concepts and sustainable product ideas. These are developed and manufactured in-house. In the long term, the Munich-based startup wants to establish itself as a European lifestyle brand.