A CYCLAMEN'S STORY since 1919 Breeder and creator of cyclamen since 1919, Morel is a French family business, driven by a continuous entrepreneurial spirit and constant high standards. The company has historically placed innovation and creation at the heart of its fundamental values and has invested significantly in human resources, research and development, while respecting people and nature. For more than 100 years, the men and women of Morel have cultivated the same spirit of excellence and passion, reaffirming their know-how every day, throughout the world. Explore, develop, innovate, create... Twenty or so craft trades irrigate the creativity of the company, whose varieties are found in over 70 countries. In all climates and under all growing conditions, indoors and outdoors, each Morel F1 hybrid cyclamen is unique. Today, Morel invites you to discover yours. With this experience, Morel is now the pilot company of the Hortus "Nature et Horticulture" subsidiary of Evolem, a French family office. Under the aegis of the Managing Director, Eric Beaude, and thanks to the men who make up the company, it is resolutely turned towards the future. Innovation and diversity are more than ever its DNA!