Hi there, I'm Freia. I support digital, creative, and marketing agencies with the effective delivery of their strategic goals. Agencies invest time and energy into the creation of their vision and ambitions but struggle to see them through to the implementation of positive, embedded changes and ways of operating. I support agencies throughout the end-to-end process of their strategy delivery by: - Clearly defining what the strategy is and how to measure its success - Translating strategic goals into simple initiatives and projects that will deliver the desired impact - Ensuring clear frameworks for ownership, measurement, and delivery of all initiatives - Guiding agencies through the changes needed across Operations, People, Sales, Marketing - Offering ongoing accountability and objective advice, as well as training and mentoring, to ensure the delivery of your goals maintains momentum. How did I get into this? I worked agency-side for 12 years and was responsible for delivering the strategy and change programs for one of the most successful 150-strong digital marketing agencies in the UK. I worked with the Board and senior leadership team to translate the vision and strategy into workable initiatives that impact e.g. EBITDA, client retention and growth, pitch close rates, and revenue. Between 2010 - 2017 I grew my own service offering from 0-100 people. My department flourished, won awards, supported peoples' progression, and was sustainable and profitable. We delivered global campaigns across 40 markets. IT WAS HARD. I've always loved the hands-on delivery of strategic goals, but I understand that growth and change are equally exciting and daunting. I’m here to share my experience so you can avoid the mistakes I made.