Canada’s Olympic Broadcast Media Consortium was a unique relationship led by Canada’s #1 broadcaster, CTV with 80% interest, along with Rogers Media Inc. with 20% interest. The Consortium provided unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Games. Official brands included CTV, TSN, RDS, RDS Info, Rogers Sportsnet, OMNI, OLN, V, ATN, CTVOlympics.ca, RDSolympiques.ca, and select Rogers radio stations across the country. The Consortium delivered the Top 5 most-watched events in Canadian television history during its revolutionary coverage of the Vancouver 2010.