Pikasa is a data analytics company specialized in development and implementation of tools, software and machine learning algorithms to help its partners learn the media environment and make informed decisions. Pikasa operates in Western Balkan countries: N.Macedonia, Albania, Serbia, Kosovo, Bosnia and Herzegovina and Montenegro Pikasa has 10+ Years’ experience in Data Science, Algorithm Development, Artificial Intelligence and Machine Learning. It serves companies, organizations and institutions with access to unique data from 2500+ media outlets and thousands of social media channels. Combined with an experienced team of data science PhD’s and senior media experts, we have developed several products for real-time media monitoring and technological capacity to create tailor made solutions. We have succeeded to answer some of the most challenging questions about the use of digital and social media to spread propaganda, identify channels, patterns and conduct research jobs. In the recent years through monitoring and coaching we helped more than 30 media products to increase and maximize their audience outreach, by using techniques to approach better audiences. Our media intelligence platform ANALYTICS.mk is real-time monitoring tool that gathers data from multiple sources and creates pre-set reports with visualizations and custom reporting options. This platform shows media articles along with their respective penetration in social media platforms, by counting all types of activities such as likes, comments, shares, views and emotions.