Zone Fitness is based on the truth that every single person should be able to efficiently and effectively reach their fitness goals and that the process of getting strong and healthy should be one that’s fun and frill-free. Launched for the first time in 2002, Zone Fitness Kloof Street offered Cape Town an alternative to the traditional exercise experience. While it incorporated state-of-the-art facilities, comprehensive aerobic instruction, studios and professional trainers, Zone also proposed a fitness lifestyle that was personal and affordable. Dedicated to approaching fitness differently, Zone Fitness was also responsible for creating the first women-only fitness clubs – spaces where women could feel comfortable and individually cared for. Having opened the world of exercise to the broader South African public, the Zone has revolutionized the fitness industry and provided its now 85 000 members with a new lease on life. Employees are the core asset of the business and are treated as such, adding to the positive, vital atmosphere. By providing training opportunities in un-intimidating environments, the now 23 clubs are focused on the individual needs of the area they’re in, and it’s this uplifting community spirit that provides the perfect environment to unlock every person’s unique potential.