A number of products that cater for the Ultra Low Latency market need something different to the traditional salesman which doesn't always understand the product to a depth necessary to do it justice in a customer engagement. A vital part of the any business is product development. Consistent and accurate feedback from the market and customers in to lifecycle is vital to ensure the products being taken to market are firstly well received, but also evolved with the changing landscape. We aim to provide this hand in hand with the Go to Market function of the business.