Founded on March 21, 2015, La MAESTRIA is an interdisciplinary organisation with the aim of undertaking studies, developing models, and supporting projects within the fields of perception and value creation. The organisation comprises: A steering committee with the objective of undertaking studies and projects within the domains of experience design and the experience economy. The Editing Value Lab®, an idea laboratory, with the objective of undertaking studies, creating strategies, developing new models, and facilitating innovation within areas related to value creation. La MAESTRIA considers i) the human and societal perspectives, ii) design and economic perspectives, and iii) the factors contributing to the creation of valuable experiences.