Negotiation Is Complicated – But it doesn’t have to be. Negotiation is an intrinsic part of every interaction we have - from deciding where to go to dinner to million-dollar mergers. Many have tried to pare down negotiation to a simple formula, but there is nothing simple about navigating negotiation. That is why David B. Morse developed The Keys to Negotiation™. This exclusive program allows anyone to take advantage of the common skills intrinsic to us to look at negotiations from a fresh perspective.